STORYBRAND
According to Microsoft, you’ve got 8 seconds to impact your client to hook your client’s attention. How are you using your 8 seconds to connect?
StoryBrand will help you rethink, clarify, and empower your marketing message and naturally connect with potential clients through authenticity and empathy. Get started with these free resources below.
Our team is here to help you maximize this and other resources. How can we help you? Please reach out via text, phone, or email: 410-795-8900 | RealtorPartners (@) rittermortgage.com.
[Need ready-made templates to publish your work? Please visit Realtor Marketing Ready-Made Templates.]
The StoryBrand Framework is a powerful marketing tool that helps businesses clarify their message and connect with customers organically by focusing on storytelling principles.
Developed by Donald Miller, the framework revolves around positioning the customer as the hero and the brand as the guide, solving the customer’s problem. This approach resonates deeply because it taps into a fundamental human experience—storytelling. Research shows that 92% of consumers want brands to make their ads feel like a story (OneSpot). By simplifying messaging and addressing customer pain points, businesses using StoryBrand create clear, compelling narratives that attract attention, build trust, and ultimately drive conversions.
One of the key reasons the StoryBrand Framework is so effective is its ability to cut through marketing clutter. A study by Microsoft found that the average human attention span is just 8 seconds, highlighting the importance of a clear, focused message. StoryBrand helps brands avoid confusion by stripping away unnecessary information and focusing on what matters most to customers—how the brand can help them achieve their goals. Companies that apply StoryBrand principles have seen measurable success, with some reporting as much as a 135% increase in revenue due to the improved clarity and engagement with their target audience (StoryBrand). By tapping into the universal appeal of stories, businesses can create marketing messages that are not only more engaging but also more effective.
This overview to the StoryBrand framework will get you started. You can register for a free account to organize your Storybrand.
NOTE: We are not an affiliate of StoryBrand. We recognize the power of what they offer and found it helpful in focusing our marketing efforts.
Need marketing templates? Please visit Realtor Marketing Ready-Made Templates to get started customizing templates right away.
SAMPLE RESOURCE: This Buyer’s Agent presentation template will help you showcase your value to clients, whether you’re presenting in person using PowerPoint, sharing via email with a link to an online version, or providing a print or digital PDF. It’s versatile and can easily be shared on social media or added to your bio link—endless possibilities!
SAMPLE RESOURCE: Ritter’s First-Time Homebuyer’s Guide can be used as a presentation or a standalone guide. It helps buyers understand key terms, timelines, and what to expect during the loan process. You can co-brand this version or request to have the guide cobranded with your favorite Ritter Mortgage Loan Advisor. From the index of resources, choose regular for the non-cobranded option or cobranded to add your contact information.
SAMPLE RESOURCE: “131 Reasons a Buyer Needs an Agent” is an informative resource designed to highlight the value of professional representation for buyers. It can be printed as a handout with page numbers or downloaded as a PDF for use with new clients or as a social media download. You can select the non-branded version from the template index, or customize and brand it to fit your needs for maximum impact.
