• Ritter’s REALTOR Post-Close Follow-Up Process

    A Lender that Helps REALTORs’ grow their Network! #RelyOnRitter

Ritter’s Post-Close Follow-Up – for REALTORS

No REALTOR can escape hearing the National Association of REALTOR’s staggering statistic that 77% of home sellers and home buyers will contact only one agent before deciding on who to work with. This underscores the significance of making a strong impression from the outset. However, what happens after the deal is closed can be equally vital to the success of a real estate agent’s business long-term in terms of how effectively it grows, leveraging on that past success, which is why the Post-Close Follow-Up Process is essential to long-term real estate success.

This is why Ritter’s post-close follow-up is a core piece of The NET, Ritter’s proprietary system that helps REALTORS grow their business. Post close is what makes or breaks how well we leverage success through keeping in touch with clients, increasing referrals, and maximizing business opportunities.

Beyond Client Appreciation Events: The Power of Purposeful Follow-Ups

There are many agents who rely on annual events for their clients, which are thoughtful, but given how busy people are today, many are not able to attend. While such invitations create goodwill and provide a platform to connect for those who do attend, they often lack the personalized touch that clients may need to remember you when speaking to others. What truly sets real estate agents apart is their ability to stay top of mind with purposeful and regular touches asking for the business.

Statistics are a Wake-Up Call!

The NAR’s findings serve as a wake-up call for all of us in real estate to realize the untapped value of maintaining strong connections with clients even after the transaction is closed. Again, no surprise here for seasoned REALTORS because you’ve heard it before: a staggering 91% of home buyers who worked with an agent said they would use the same agent again or recommend them to a friend. This highlights the tremendous potential for repeat business and referrals that result from nurturing post-close relationships.

Lost Opportunities without a Post-Close Follow-Up Process

Sadly, many real estate agents and most mortgage lenders neglect the post-close follow-up simply because they are so busy with the next transaction, leading to lost opportunities and potentially weakening their client base. Clients may be thrilled with their REALTOR throughout the transaction but may lose touch with the REALTOR after the deal is done and become less likely to use the same agent for future transactions or recommend them to others. In such a fiercely competitive industry, staying connected with clients is not just an option but an imperative.

Ritter’s Approach: Building Strong Relationships for REALTORS through Purposeful Follow-Ups

At Ritter, we understand how hard it is for REALTORs to manage the demands of landing deals and maintaining time for past client relationships, and not everyone feels comfortable tooting their own horn, so to speak. That’s why we do it for you! From our first contact with the client when we reinforce you, our REALTOR partner, to our quarterly follow-ups during which we ask if they know anyone buying, selling, or refinancing who could use our services – we are networking for you. When we get a lead, it comes right back to you, the referring source.

Our post-close follow-up process is designed to keep our clients engaged and informed to keep our own database strong, as well as yours, which leads to satisfying, rewarding long-term and even multi-generational relationships and increased referrals. During our quarterly update calls with our clients, we provide the latest information on rates, inquire about their home’s progress, provide resources through our Home Care Services network, and ask them to remember us when they encounter someone looking to buy, sell, or refinance a property.

When clients are kept informed and engaged, they are more likely to refer their friends, family members, and colleagues to their trusted lender, and REALTOR—leading to a chain of referrals. This approach not only reinforces our commitment to our clients but also strengthens our ties with our valuable referral partners.

Conclusion + Learn More

The importance of a post-close follow-up process in real estate cannot be underestimated. The NAR’s statistics remind us that first impressions may open doors, but it is the post-close follow-up process that keeps those doors open and ensures lasting relationships with clients. Neglecting this crucial aspect can lead to lost business opportunities and diminish the potential for repeat clients and referrals. At Ritter, we go the extra mile by networking on behalf of our REALTORS during these quarterly update calls. Let us support your post-close process.

At Ritter, we believe in building strong relationships through purposeful follow-ups. The networking advantage we offer ensures that referrals generated through our follow-up process benefit the REALTORs who entrust their clients to us. This is all part of our proprietary process called, The NET. Learn all about The NET, or book a no-obligation strategy call with Jon.